Last Friday, authorities and representatives of business and universities took part in a workshop concerning investment attractiveness, potential and promotion of the City of Katowice in the context of the “Silesia” Metropolis. The workshop was also attended by five IBM managers (Executive Service Corps) which currently work in Katowice within the framework of the Smarter Cities’ initiative.
IBM, in cooperation with the City Hall of Katowice, starts an IBM Executive Service Corps (ESC) project. The aim of this strategic initiative is to create a Smart City. Within the framework of the project, the company’s top talented managers will work in Katowice to help the City and the Silesia Metropolis with a crucial problems identification and advise in a field of strategic growth. The project will take over three months.
Katowice has changed its game plan for building its image as a favored destination for foreign investment. Instead of going head-to-head with rivals Wrocław, Gdańsk, or Warsaw, the City has pioneered the creation of a regional brand – Upper Silesia – that unites the 14 adjacent cities and re-asserts the region as a powerhouse in Poland.
With a population of 2 million in an area of 1 218 square kilometres, the region boasts the highest population density in Europe.